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How Gold Prices Work

Published January 18, 2026 · 5 min read

Short answer: Gold prices are set by the global spot market. Your item's value = (weight of pure gold) × (spot price) minus the buyer's refining margin.

Understanding Spot Price

Gold is traded worldwide 24 hours a day. The spot price is the benchmark for raw gold value. When you sell jewelry, buyers reference spot price, then adjust for karat purity and weight.

Karat & Purity

Not all gold is equal. Here's a quick reference:

  • 10K = 41.7% gold
  • 14K = 58.3% gold
  • 18K = 75% gold
  • 24K = 99.9% gold

How Buyers Calculate Your Offer

A reputable buyer weighs your gold, tests karat purity, calculates pure gold content, applies the current spot price, and subtracts a small margin for refining and business costs. At Stafford Gold Buyers, we explain this process openly before you sell.

Should You Wait for Higher Prices?

Timing the market is difficult even for experts. If you need cash now, selling when spot is reasonable makes sense. For large holdings, watching trends can help — but convenience and a fair local offer often matter more for everyday sellers.

Frequently Asked Questions

What is the gold spot price?

The live market price per troy ounce of pure gold.

The spot price is the current market price for one troy ounce of pure (24K) gold. It changes throughout the day based on global trading. Local buyers use spot price as a baseline when calculating offers.

Why is my 14K gold worth less than 24K?

14K gold is only 58.3% pure gold — the rest is alloy metals.

Karat measures purity. 14K gold is 58.3% gold, 18K is 75%, and 24K is 99.9% pure. A buyer pays based on actual gold content, so lower karat means less gold weight and a lower offer.

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